Crowdfunding schedule

Click the board below to view our recommended example crowdfunding schedule.

It'll give you an idea of what you should expect to do before, during and after your campaign.

Fundsurfer crowdfunding schedule Trello Board

Before you start crowdfunding

There are lots of things to sort out before you even create your crowdfunding page

  • Make a list of potential supporters and backers - you can't succeed at crowdfunding without a crowd
  • Make a list of potential websites, blogs and other press/media that might write about your project
  • Research similar successful and failed crowdfunds - see what worked and what didn't
  • Make a commitment to spending time on this every day until the project is over
  • Grow (or start building) an email list - and make sure that everyone on the list has opted in
  • Grow (or start building) your audiences on social networks like Facebook, Twitter and Instagram
  • If there are blogs, forums or groups related to your project niche, join them and start talking about your project
  • Make a pledge on some other crowdfunding projects to see how it works


Planning and list-building. This stage will take about 1 to 2 weeks.

  • Find out the average raised for similar projects
  • Put together a team - teams are always more successful at crowdfunding
  • Recruit crowdfunding coaches - these can be people you know that have run a successful campaign or a paid service
  • Recruit a crowdfunding agency to help you plan your campaign
  • Recruit a PR agency to help you get the word out
  • Recruit an ad partner to help market and advertise your campaign
  • Contact everyone in your supporter lists and send them an overview of what you want to do
  • Create your crowdfunding page
  • Create a crowdfunding video
  • Create images/photos and any other creative media for your campaign

Feedback and improvement

This stage will take another 1 to 2 weeks.

  • Send your project to everyone in your supporter list to ask for feedback
  • Make changes to your page based on feedback
  • Refine your rewards based on feedback

Running your campaign

We recommend a funding period of no more than 4 weeks.

  • Share your page with your supporters - and get them to commit to making a pledge on your launch day
  • Contact relevant websites and blogs and ask them to share you campaign
  • Write thank you messages to everyone who supports you
  • Write regular blog posts talking about your progress - to persuade them to support you
  • Write regular project updates talking about your progress - these are sent to your existing supporters so you want them to share your project
  • Aim to raise
    • 20% on the first day
    • 40% by the end of the first week
    • 60% by the end of the second week
    • 80% by the end of the third week
    • 100% (or more!) by the end of the final week
  • Host online community engagement events - live streamed on Facebook, Youtube, Twitch
  • Share your progress with the audience that you built on social networks like Facebook, Twitter and Instagram
  • Share your progress with your email list

Once it's over

Great, you raised the money you needed. Now it's time to deliver your project!

  • Thank everyone by email, and on your social networks
  • Your funds will be transferred to your bank account
  • Start working on delivering your project

Start crowdfunding now or get more information