What to include in your crowdfunding project description

May 2018

People support projects and creators that they trust. Along with a video, your project description is the best way to introduce yourself and gain that trust.

Here's what you should include:

About you

Who you are and why are you doing this?

People support projects and creators that they trust.

About your project

Describe your project in detail, what you hope to achieve.

How much money do you need, and what it will be used for? Do you have a budget?

Where is the project based?

Rewards on offer

If you successfully complete this project, what can you offer as a reward?

The team

Who else is involved? Provide a bit of detail about individuals and companies helping you with this project.

Risks and challenges

Describe any risks or challenges that could stop you completing this project.

How will you overcome them?

Stay up to date

Get our occasional newsletter featuring fundraising news, hints and tips, and our favourite projects